# : You are part of the Marketing Department of Adidas. Your division- Sports gear- is launching a new

###### Question:

: You are part of the Marketing Department of Adidas. Your division- Sports gear- is launching a new “Soccer ball” in Canada. You are asked to prepare a “Marketing Strategy” for the new product.
B) Define your market segmentations and indicate their attributes. Indicate 2 questions that you may use in your marketing research.
C) Create the 4 Ps of Marketing (Marketing Mix).
D) The “Adidas Sports gear” is planning to promote the new product. Explain different aspects that the company needs to consider to be ethically and socially acceptable.

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