# The representative from Puma contacts you and suggest that your business would be better off to carry the Puma brand oppose to Addis. They provide these

###### Question:

The representative from Puma contacts you and suggest that your business would be better off to carry the Puma brand oppose to Addis. They provide these numbers to support their position. Puma representatives are allowed to run promotions and the Addis brand is not. The Puma representative suggested that selling Puma’s at a 20% discount would increase sales by 20%. The question now becomes is it more profitable for you to switch to the Puma brand?

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