How are media and advertising alike

4 answers
Question:

How are media and advertising alike

Answers

They both can advertise stuff

B. Outdoor Media

Outdoor Media refers to any advertisement done outdoors in order to attract people's attention. It is also known as out of home advertising.

The most popular form of outdoor advertising are billboards. It also includes transit advertising where ads are displayed on trains, subways and other public transport system. Advertising at bus shelters, kiosks, benches and parking garages and street furniture and commercials at a movie theatre before the movies are also forms of outdoor advertising.

These days, there are different forms of digital outdoor advertising. These include pinging people through Bluetooth devices, and allowing people who pass by to play with the billboards.

The solution is given as such that ads run on Television, Radio and Online are 10, 4 and 10 respectively for the maximum audience of 1472000 such that the  budget allocation is 14000, 1200 and 6000 between Television, Radio and Online respectively.

Explanation:

For the constraint analysis the data is given as below

Constraint               Television             Radio                Online

Audience                   100000              18000               40000

  Cost                          $1400                $300                $600

 Max Media                     10                      20                     10

Let's suppose

the number of Television advertisements as Tthe number of Radio advertisements as Rthe number of Online advertisements as O

So the function to maximize is given as

Z=100000T+18000R+40000O

The constraints are

1400T+300R+600O ≤21200

T≤10

R≤20

O≤10

Radio advertisements must not exceed 50% of the total number of advertisements authorized.

R≤0.5(T+R+O)

In addition, television should account for at least 10% of the total number of advertisements authorized.

T≥0.1(T+R+O)

Using the following spreadsheet the solution is obtained using following steps

Data is entered as given in the attached screenshot.Than from the Data tab solver is selected and following values are arranged accordingly as shown in the screen shot. (if the solver option is not visible in the data tab, check whether the addon is available from the file>options>manage add-ons as shown in the screen shot. If the solver option is available, than from the Developer tab enable the option from Excel Add-ons and than you would be able to see the Data Solver tab)Input the different values as shown in the attached file

The solution is given as such that

T=10

R=4

O=10

The total maximized audience is 1472000

The budget allocation is 14000, 1200 and 6000 between Television, Radio and Online respectively.


[tex]The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Curr[/tex]
[tex]The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Curr[/tex]
[tex]The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Curr[/tex]
[tex]The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Curr[/tex]

Westchester Chamber

                                                 Television              Radio        Online Audience

cost per advertisement              $2,000               $300              $600

Number                                      100,000            18,000             20,000

Usage                                               10                   20                  10

Cost per audience                          $0.20             $0.33         $0.3

Rank                                               1st                       3rd                 2nd                                                                              

Allocation of available budget

Available amount                                                 $31,100

Television (2000*10)                                           (20,000)

Online Audience (600*10)                                    (6,000)

Radio                                                                      5,100

Commercial message to be run

Television                                                          10 times

Online Audience                                              10 times

Radio (    $5100/$300)                                     17 times

Explanation:

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