Genepa Corporation manufactures home appliances and other electronic products. Genepa is planning to introduce a new refrigerator

C. Written communication

Explanation:

Written communication involves communicating or interacting through writings using circular, journals, letters, reports as the medium. It involves conveying a message through written words or symbols. In this case, its important for the marketing manager to use written communication in disseminating the information he wants to his workers because it's often permanent and verifiable, thus creating a permanent record of evidence. Information written can be stored for long periods, and the marketing plan by the manager is something that may involve a long period of time. Therefore, the written communication can be referenced whenever there's need to go back to the plan to check specific details.

Correct option is (C)

Explanation:

Written communication is one of the widely used technique of formal communication in an organization. Message conveyed in the form of formal notice, memos and reports are different forms of written communication.

It is the best form of communicating official messages like business plans to employees across the organization as it is lengthy that has complex information which cannot be communicated verbally. It can be documented as well.

So, Genepa corporation should use written communication to communicate the business plan.