Explain the role of need and want in the process of analyzing marketing management

10 answers
Question:

Explain the role of need and want in the process of analyzing marketing management

Answers

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Answer and Explanation:

1. This is a project because it is carefully planned and follows a series of tasks to achieve a particular goal

2. Project is at initiation stage. It is yet to be approved and discussions are still on

3. Two organizational process assets (OPA) are : checklist, lessons database. Two Enterprise environmental factors(EEF): Organization management, group performance. EEF enable project managers understand their environment and factors that influence the project which may be beyond their control. OPAs here will enable organization learn from the knowledge base and everything other thing already acquired by management that can be used in the project or from projects initially executed by organization

4. Since LLS is a matrix organization(answering to both functional head and project manager), employees involved in the project would answer to project manager and project manager reports to functional head

5. The important to have in mind while writing project objectives is the goal of the project while considering threats and opportunities surrounding reaching the goal of the project. Clear objectives are important as they form guidelines to achieving project goal.

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