As a result of studies, Frito-Lay discovered shiny potato chip bags invoked feelings of guilt. Therefore, it switched its packaging

Neuromarketing.

Explanation:

Like it's name implies, neuromarketing is the branch of marketing whose task is to study the costumers' cognitive responses to marketing stimuli. Like the exercise exemplifies: using neuromarketing, Frito-Lay discovered that shiny potato chip bags invoked feelings of guilt. Therefore, they switched its packaging to matte bags in order to make sales grow, which was the right call.

first, the romans stayed isolated because they had to defend their own territories from neighboring cities that were harassing them, like the etruscans. second, once the romans managed to defeat their neighbors, and started to expand their territory, they started to build roads and bridges. finally, now that the romans have covered their territory with roads functioning as highways, they could mobilize their legions faster to assemble larger military units in a specific place

Iwould think a loan officer but i'm not sure